The Brand
Tustin & Chow is a London based, luxury printed accessories brand which fosters effortless elegance and style in the modern lives of its clients.
Our permanent collection of timeless scarves, blankets and sarongs are designed for the daring and the discerning, for those who won’t sacrifice style for sustainability; who want more from luxury, than heritage.
Handmade from organic fibres by artisans in Italy, each Tustin & Chow piece is the splendid style staple that accompanies its wearer throughout the adventures of modern life.
" For those who won't sacrifice style for sustainability. "
Mission
At a time when sustainability is all about minimalism, Tustin & Chow is standing for something different.
For us sustainability shouldn’t be at the expense of style, nor the integrity of beauty and quality.
We believe that our natural and sustainably produced luxury pieces don’t have to be minimalist, nor plain. Our detailed pieces are designed to express and tell stories, yet crafted to be cherished for a lifetime.
Philosophy
Every Tustin & Chow piece is designed to tell a story that sparks curiosity in its wearer; that strikes a chord and becomes an effortless extension of their personality and style.
The Tustin & Chow design philosophy is the meeting point between East and West, between function and beauty, between art and style.
Rendered in-house by hand every Tustin & Chow artwork is original, and inhabits a space between East and West. Through a concoction of ancient motifs, childhood memories, hand illustration, colour and symbolism, the artworks celebrate an un-ironic aesthetic of this often clichéd idea.
" The meeting point between East and West, between function and beauty, between art and style. "
Founders
Originally from South Wales, Tustin & Chow co-founder and head of communications James Tustin studied Fashion PR at the London College of Fashion, where he met Macy Chow. Born and raised in Hong Kong, co-founder and designer Macy Chow studied Creative Direction for Fashion at the London College of Fashion. After graduating, the duo embarked on building a creative e-commerce business serving the luxury fashion, travel and lifestyle sectors.
Having become disillusioned over time with the way in which the mainstream luxury fashion sector increasingly perpetuates hype and disposability above all else, the couple set out to re-define their own idea of luxury.
Natural and sustainable accessories that needn’t be throwaway nor minimalist; a timeless permanent collection that embodies meaning and sparks curiosity; a brand that upholds the integrity of beauty and quality.
The coming together of the duo reflects on Tustin & Chow as a melting pot—between East and West, effortless style and beauty, story and function. It’s at these cross roads, and with these characteristics that Tustin & Chow pieces are designed to become an effortless extension of their wearers’ style throughout life’s journey.
